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8 Things I Wish Someone Would Have Told Me Last Year

leadership my journey Dec 07, 2018

I spent a year investing too much time, money and energy trying to figure out this whole online biz world, and then everything I had learned finally clicked, and I quit my job and replaced my income within 90 days.

In reflecting on everything I've learned through this experience, I came up with a list of things that I would tell a close friend right now if they asked me what I've learned that could help them.

What I hope to do here is share some wisdom to anyone who is where I was last year, or anyone who feels overwhelmed by all the options and pitches they see everywhere for courses and programs about marketing and online business. I'm telling you now because I wish someone would have been honest and told me these truths about online business a year ago.

I want to save you some time, give you some hope, and probably get some interesting conversations going.

Okay, here are 8 things I wish someone could have told me last year:

1. People who need to...

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My Favorite Books I Read in 2018

books Dec 04, 2018

Ok, so this is just going to be a long list, including the books I'm currently working on. And it started as a list of my favorite books and became a list of all the books I read this year.

I want to challenge you to be intentional about finding some books that will help you grow in your thinking, and then find time every week to read and then to journal about what you're learning.

To highlight a few, I've bolded the ones that I think you should go buy right now.

When you get serious about becoming the person that your big dreams need you to be, finding the right next book to read will become your new favorite thing.

I used to be a big Black Friday shopper, but all I bought this year was Ego is the Enemy, because I want to navigate that tension between fear and pride and find that steady, confident service-oriented space in the middle; and the paper version of The Big Leap, to make it easier to do a series of Facebook live videos about it, because his concepts have changed my...

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My New Course, Marketing Mindset, is Here!

marketing my journey Nov 26, 2018

This is the email I sent to my list today.

Hey there,

What are you working on this week?

I hope it's something big.

Do you have a project scheduled to make progress on this week, that will change your life when you finish it? I know some of you do.

Of my current coaching clients, one of them just finished creating her course, another is preparing to shoot videos for his course, another decided to prepare to launch a membership, and another is preparing to offer online fitness courses.

Taking on this kind of project takes a lot of courage. I know, because I just finished the initial version of my first full online course, Marketing Mindset.

I believe that every one of you has the potential to change your life in a few hours a week. And it takes two things to get there.

First, you've got to do the work to change the way you think. (Psst. This is what my new course will help you with)

You need to get really clear on why you do what you do, and clarify your mission. When you know what...

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An Invitation to Work with Me

leadership my journey Nov 12, 2018

This is the letter I wrote to my newsletter list today.

Hey beautiful,

Have you ever felt yourself searching intently for your next step and then found that once you slowed down enough to just listen, it was right in front of you?

That's what I've been up to. Everything I shared a couple of weeks ago is still on my heart and in my plan. I will be starting a leadership book club sooner rather than later.

But right now it's time to go deep with a few of you.

I looked at where my life has led me and what I've learned along the way. And everything came together for me last week.

It all fell apart first because I almost launched the wrong thing.

But then I recognized the opportunity of this moment, and realized the right thing for us in this season, and that it will totally transform your life.

So I just found my full life mission, I lived through the turning point last week that  my entire life has been leading up to. And what came...

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3 Ways You Need to Rethink Your Email Marketing

email marketing Nov 06, 2018

Ok, I'm just going to be honest, and give you my thoughts, and challenge you to give this some thought, and think about what is best for you, and what you want to do in your business.

Here are three ways that we can use the power of email, and be both authentic and effective.

1. Rethink Your Opening - When you open your email to your list, do you insert their first name, and then write as if you are writing just to them? Most people do, and this is a decision every business person has to make at some point. But I want you to think about it, instead of just copying what everyone else does.

Let me tell you a story to illustrate this. Last year I had recently started my blog, and I had run a few facebook ads. So I had a combination of a handful of good friends and then a handful of strangers on my list. Only a couple of my friends every commented on my posts and replied to my emails. I was feeling really contemplative and wanting to get a response, so I wrote a passionate email to my...

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20 Affirmations I Wrote Down at Expert's Academy

leadership my journey Nov 05, 2018

On Oct 24, 2018 I flew to California for 4 days of marketing and thought leader training at Expert's Academy. It was a transformative, landmark experience for me. Here are 20 affirmations I wrote down throughout the many seminar notes I took about everything from sharing your story to creating email funnels and recording sales videos.

1. This is my time.

2. I'm ready to be Me. Fully. Alive.

3. I choose to see beyond my current circumstances.

4. I will weather the storms, internal opposition, external opposition. Bring it. I'm committed.

5. I'm going to start giving myself credit for my experiences and ability to provide value.

6. I am someone people love to be around. My presence empowers people to be themselves, joyfully and courageously.

7. When I help other people find their greatness, I'll find my greatness.

8. I'm doing this with excellence, not perfection

9. I can do this.

10. I'm ready to go all in, and serve people with everything I've got.

11. The universe...

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These 5 People Are Changing My Life

my journey weekly news Oct 12, 2018

This post has affiliate links, which means I may make a small commission if you follow the link and make a purchase. This is always at no additional cost to you, and I only promote resources I love. I'm so grateful for your support. Learn more here.

I've met some amazing people this week, and the week before that. Really, every week since I decided to quit my job I've been amazed at the wonderful people that have come into my life. For those I've gotten to connect with, I'm so grateful for the way we've been able to contribute to each other, so often just within a 1 hr zoom call. And then there are a few I haven't met but who through courses or other material have become a significant factor in my growth this fall.

So I thought this week I would share a list of people I'm so grateful to be learning from in this intense transition into self employment and entrepreneurship. I have been amazed to take away something significant from every single connection or coffee chat, but this...

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What I've Been Up To and Stuff to Try

weekly news Oct 08, 2018

This post has affiliate links, which means I may make a small commission if you follow the link and make a purchase. This is always at no additional cost to you. I'm so grateful for your support. Learn more here.

So I'm switching up the content in my newsletter, and moving my weekly 'what I've been up to' updates to be weekly blog posts. You can watch for these every Friday morning.

In my newsletter I'll sharing exclusive content that I'm developing for courses and products, as well as the schedule for that week's free live training, so if you're not on my list yet, click below to sign up and you'll also get my custom analytics dashboard template.

So here is some of what I'm up to, and what I recommend for you to try this week:

1. Brendon Burchard - If you don't know who he is, look him up on YouTube, find a few topics that interest you and start watching. If you want to start with a book, I recommend High Performance Habits. I'm about to start reading it for the third time this...

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What I've Been Up To and Stuff to Try

weekly news Oct 01, 2018

This post has affiliate links, which means I may make a small commission if you follow the link and make a purchase. This is always at no additional cost to you. I'm so grateful for your support. Learn more here.

Here is some of what I'm up to, and what I recommend for you to try this week:

  1. Testing the Upper Limit - I recently read The Big Leap by Gay Hendricks and I'm fascinated with his idea that we all have an upper limit to our current capacity for happiness. If you feel every time you get a certain level of success, that you sabotage yourself in some way, then this book is a must-read. For me I believe it's really helping me walk out this transition where I'm switching from feeling stuck to being free, but I'm so happy about my new season that I keep wondering if I'm allowed to be this happy, and then I get afraid it won't work and then I'm not as happy and I'm more comfortable. Anyway, I'm walking out fighting that cycle and I think I'm doing well mentally but I am...
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Try this Tip to Breath Life Into Your Content Strategy

strategy Sep 25, 2018

One of my favorite things about google analytics and looking at traffic reports is that it can help us so much with our content strategy. And one concept that has been helpful for several of my clients is the idea of becoming an advocate.

This summer I had the pleasure of working with Katie Nohl of Mission Springs Resort. Her family owns this small group of cottages that has been in the family for nearly a century and has been rented out to individuals for recreational purposes for decades. It's like their own personal mini-Airbnb in northern Wisconsin.

She considers local hotels to be her main competition, and her primary goal is to drive more of her traffic directly in order to pay less money to referring portal websites. So we talked quite a bit about content strategy, and topics for her blog, Facebook, and Instagram.

And I loved the way that she didn't see herself in competition with other local property owners, but rather as part of the same movement. In brainstorming her...

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