3 Ways You Need to Rethink Your Email Marketing

email marketing Nov 06, 2018

Ok, I'm just going to be honest, and give you my thoughts, and challenge you to give this some thought, and think about what is best for you, and what you want to do in your business.

Here are three ways that we can use the power of email, and be both authentic and effective.

1. Rethink Your Opening - When you open your email to your list, do you insert their first name, and then write as if you are writing just to them? Most people do, and this is a decision every business person has to make at some point. But I want you to think about it, instead of just copying what everyone else does.

Let me tell you a story to illustrate this. Last year I had recently started my blog, and I had run a few facebook ads. So I had a combination of a handful of good friends and then a handful of strangers on my list. Only a couple of my friends every commented on my posts and replied to my emails. I was feeling really contemplative and wanting to get a response, so I wrote a passionate email to my...

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Why You Should Segment Your Avatar

email marketing Oct 07, 2017

Do you know what the only thing better than having nailed your avatar is?

Turning her back into 3 avatars!

Ok, ok, I know that sounds crazy; before you label me as a heretic, let me explain.

What makes having a really clear avatar so powerful? It's the fact that you speak to a particular person in a particular situation. You stop being vague and inclusive, you talk to this new friend you've discovered and you figure out how to relate to her and to provide value to her life.

And then you discover there are thousands - or more - women in the world who relate to her, and you! And that is exhilarating when they first discover your blog.

But the fact is, you're not just writing to her, you're writing to the thousands of women who read your blog and identify with your avatar. But they are not all your avatar. They have their own unique life situations and, most importantly, are at various stages of the journey you envision for your avatar.

A Goal

What is your avatar's goal? We don't...

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Introduction to Email Marketing Automation for Bloggers

email marketing Oct 01, 2017

Note: the above video is an introduction to using Drip for email marketing automation.  The following post more broadly applies to Drip or ConvertKit. Together I hope they give you some useful content to get started. Find me on social if you have a question!

Ok, you've got your avatar, you know exactly who she is. You've written some amazing content and started to drive traffic. Then you agonized over an opt-in, finally picked one and finished it. And surprise - your readers loved it! They signed up for your email list, and now each week you think of something to say and send them a weekly newsletter.

Now what?

The first step you need to take is to create a welcome campaign tailored to your opt in aka lead magnet. This will let you do two things: tailor the first few emails your new subscribers receive to their unique situation, and relieve you of the pressure of being on your 'A' game for new readers every time you write your weekly newsletter.

Creating a Follow Up Campaign...

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