How to Remarket to Your Audience with Adwords


If you want to make sure you're reaching your audience, or a subgroup of your audience, with a particular message or offer, remarketing is a great tool to have in your business toolkit.

Audience lists are a list of people that you identify in a certain way, it's simply a list of some or all of the people who make up your audience. The most common use of audience lists is for remarketing, which is marketing again to people who have already been introduced to you in some way. But you can build lists of people who are similar to your audience in certain ways, and those are technically new people, so you are not remarketing to them. This is one of my many favorite tricks in audience lists, and we'll get to that below.

"Audience lists help you reach people who have visited your website, watched your video, engaged with your app, or shared their contact information. Set up an audience source to reach the right people, with the right message, at the right moment." - Google Adwords


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