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Try this Tip to Breath Life Into Your Content Strategy

strategy Sep 25, 2018

One of my favorite things about google analytics and looking at traffic reports is that it can help us so much with our content strategy. And one concept that has been helpful for several of my clients is the idea of becoming an advocate.

This summer I had the pleasure of working with Katie Nohl of Mission Springs Resort. Her family owns this small group of cottages that has been in the family for nearly a century and has been rented out to individuals for recreational purposes for decades. It's like their own personal mini-Airbnb in northern Wisconsin.

She considers local hotels to be her main competition, and her primary goal is to drive more of her traffic directly in order to pay less money to referring portal websites. So we talked quite a bit about content strategy, and topics for her blog, Facebook, and Instagram.

And I loved the way that she didn't see herself in competition with other local property owners, but rather as part of the same movement. In brainstorming her...

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Special Guest Katie Nohl of MissionSpringsResort.com

 

I met Katie through Gary Vaynerchuk's First In Line Community, when I offered some free analytics consulting for biz moms. I did an initial video with my observations and sent it to her, we followed up with a zoom call and narrowed down the most strategic activities for her to do next to move forward.

I'll be checking in with her every few weeks and will have an update video in a couple months. So I went to do a summary video for you all about what she and I have done so far, and then I thought it'd be fun to put up that video that I sent her, since I got her permission to share a video about her account, and since she and I mostly talked and brainstormed.

Our conclusions were that she should write blog posts a few times a month toward specific keywords she wants to come up for, such as places to stay in Ashland, Wisconsin, and that she should move forward with this creative idea she has of creating an additional facebook page that is about the area where she could collaborate with...

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Sessions, Users, Bounce Rate Explained - What these Analytics Stats Mean

analytics strategy Jun 01, 2018
 

Basic stats in Google Analytics such as sessions, users, bounce rate and session duration are incredibly useful, but they may not mean exactly what you think they mean.

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How to Remarket to Your Audience with Adwords

 

If you want to make sure you're reaching your audience, or a subgroup of your audience, with a particular message or offer, remarketing is a great tool to have in your business toolkit.

Audience lists are a list of people that you identify in a certain way, it's simply a list of some or all of the people who make up your audience. The most common use of audience lists is for remarketing, which is marketing again to people who have already been introduced to you in some way. But you can build lists of people who are similar to your audience in certain ways, and those are technically new people, so you are not remarketing to them. This is one of my many favorite tricks in audience lists, and we'll get to that below.

"Audience lists help you reach people who have visited your website, watched your video, engaged with your app, or shared their contact information. Set up an audience source to reach the right people, with the right message, at the right moment." - Google Adwords

In...

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How to Find Your Avatar Online: 10 steps to finding them instead of waiting for them to come to you

adwords strategy May 01, 2018
 

 

  1. Pick three topics that target your optimal target audience.

These should be unique to your avatar, things that they identify closely with, and that are a part of your core content and offering. (Alternative approach: you can go with just one topic if you have one focus where you really want to find new people in your ideal audience interested in that specific topic, and are willing invest in that specific one.)

  1. Pick graphics strategically

Choose graphics or photos that appeal to your target audience, and that fit your brand. Find ones on your chosen topics that you'll use in your blog posts, social media posts, ads, and pins.

  1. Create a Google Adwords account and set up audiences

Set up your account and add remarketing code to your website. Create an 'audience' that is all of your site visitors for the last 90 days.

  1. Write a blog post nailing the pain point/solution

Do this for each of your three topics, or tweak and improve existing posts if you've already written...

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